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Top 5 Benefits of Using Data Analysis for Your Sales

More than having a quality product and a competent sales team, it is essential to gather information about your business and the market and analyze them. This measure offers a number of benefits and to find out what are the top 5 benefits of using data analysis for your sales, you’ll find the following topics in this article:

  • Market knowledge;
  • More efficient marketing;
  • Greater sales conversion;
  • Decision-making;
  • Mobility of data analysis.

Knowledge of the market

There are many benefits of using data analysis for your sales, one of the main ones being to help market knowledge. After all, if you don’t understand the segment in which you act are great the chances of making mistakes. On the other hand, by being aware of its operation it is possible to always be ahead of the competition.

In this way, you can offer your target audience solutions in products and services that meet their needs, as this is one of the most assertive strategies to attract potential consumers to your business. With the knowledge of the market you can still, therefore, dictate trends and follow innovations and benefit from them.

More efficient marketing

Just as data analysis allows you to understand your industry so that you can keep up with it and stay in the middle of the competition, the study of information also enables your business to invest in more efficient marketing actions. This is one more way to win over your target audience and sell more. With the analysis of data, you can still reduce investments with marketing, since it is possible to focus on the actions that offer the best results, without spending on what doesn’t give the expected return. In times of wide variety of marketing actions that can be done, nothing better than identifying the most advantageous for your business.

Higher sales conversion

When you know the market and the most efficient marketing campaigns are carried out, a natural consequence is the greater conversion of sales. After all, selling more is the goal of every business, as it means more profit and possibility to grow your business and make it more modern. Analyzing the data also helps the team identify who are the consumers of your product and thus adjust advertising campaigns and even the product or service itself to serve them more appropriately. In addition, it allows you to understand the buying behavior of consumers and thus present your merchandise at the right time.

Decision-making

While analyzing data for your sales control is essential, this task can cost a lot of time for your team when it’s done without the use of the right tools. Nowadays, even small businesses work with a large flow of information and analyzing all your business data can be quite costly. With this, your team will take a lot more time to get the answers you are looking for and when that happens it may already be too late. To do so, there are tools that help in analyzing data, showing the relevant information in real time and clearly, through graphs and other resources. In addition to agility these features promote the sharing of data with all involved, making the work more organized. All of this is of utmost importance for making decisions, because without up-to-date and complete information you run the risk of not making the best choices for your business.

Mobility of data analysis

The appropriate tools for analyzing the data should still offer remote access. This advantage is useful at different times, since you and your team are not always in the company. In addition, decision-making often occurs during outside sales and in meetings outside the company. But with a system that offers data analysis mobility that can be done anywhere and anytime, you can make the right decisions whenever you need them. To perform this task and other business management activities the ERP for small and medium enterprises ManagementClick is a complete resource.

This system automates all your business data, connects industries and automates processes. Thus, in addition to dynamism, you can count on the most complete data security of your company. For margin, these softwares allow you to manage from the customer registry to complete the financial control program of your company.

Article by: GestãoClick

 

Dicas de Gestão

Find how to deal with changes in consumer behavior in recent years

Consumer behavior: key changes and tricks to deal with it

The consumer has changed a lot in recent times and technology is the main “guilty” of this change. The constant daily access to the Internet has transformed the way we buy and how we relate to brands. Increasingly, today’s consumer seeks to solve their problems quickly and efficiently, which forces companies to keep abreast of new market needs in order to act proactively. Today we are all more demanding, more informed and less patient. In this article we will give you some tips on dealing with changes in consumer behavior in recent years!

Multi-channel Communication

The current consumer is no longer satisfied with a single way of communicating with the company. Given the multiplicity of conversation platforms, customers expect to have several alternatives available to contact the company. As they seek immediate response, they now prefer chatbots, Whatsapp, or any other instant chat platform.

Create empathy

The current consumer likes to be heard and needs to feel that their doubts and complaints have been heard. Listen carefully to what he has to say to you and then repeat what he said in order to get the clear message that you understood his problem. Ask clear and objective questions about what he feels and show him that he is committed to finding solutions. The current consumer wants to be treated as unique and not as another member of a large group.

Offer interesting content

We currently receive dozens of emails per day with the most varied offers. Most of the information we receive is not really useful and its destination is going to the Trash folder. So, many companies spend a lot of time producing campaigns that will not have any return because they don’t care about what their target audience really needs and only focus on the dissemination of their products and services. The trend is to create valuable and really important content for the consumer. Articles about your area of ​​expertise, a news funnel or an e-book are good ways to create a stronger bond with your target consumers. Keep in mind that talking about yourself and your brand will be too egocentric and new consumers will not tolerate such brands.

Clearly define policies

It is essential to know how to proceed if there is a complaint. If you have a clothing store, you must clearly state how the exchange policy works. If you have a company that provides telecommunications services, it should be clear when explaining how to contact technical assistance. Informing the customer of everything is the first step to avoiding problems in the future. In an era in which people share experiences online (especially bad experiences), it is necessary to avoid any situation that may lead to disagreement with the client.

Never make the customer wait

This is our last tip and one of the most important. The current consumer doesn’t allow waiting. He wants an instant response to his problem and it is only with complete knowledge of the market and current needs that companies can effectively respond to situations. Analyzing the business in real time helps you to fully understand the current state of a business. That’s why software like Multipeers gain increasing importance.

Dicas de Gestão

What is data management and why you should start using it today?

Data-driven management: everything you need to know

The terms Big Data and Analytics have brought a new challenge for managers: using the data to support their decisions. If decisions were made in the past based on feelings and a forecasting perspective, today they need to be taken based on true and up-to-date data, because only in this way companies can prosper in a market as competitive as the one we have at the moment. In today’s article we will talk about data-based management and realize why your company should start using it today!

What is data-based management?

The speedy pace of business today forces managers to make strategic decisions at all times and with great urgency. Decisions define the success or failure of companies and therefore a data-based management is essential to reduce risk in the decision-making process and contribute to the business success.

Data-driven management is one that is guided by the large amount of information circulating throughout the organization every day. The data comes from internal and external sources, such as customer profiles, market analysis, competition analysis, quotes, among many other information. Managing on the basis of concrete data is a very important step in deciding correctly.

Why should I manage based on the data?

First of all, managing on the basis of data is essential to making the right decisions. Data-driven management must rely on business monitoring solutions, such as Multipeers, because this way you will always have the most up-to-date information about your company. A delay in decision making can mean the loss of business, especially in the current market where everything changes so quickly. Information is the most important asset in today’s businesses and needs to be managed in the best way possible.

Besides being important to have updated data to decide, managing based on real information allows you to set concrete performance indicators to evaluate the performance of your company. Knowing the actual performance level of an organization allows you to discover failures and improvement points, maximizing the company’s performance to the fullest.

Data-driven management also helps companies to reduce operational costs by being able to more easily identify the company’s most-spending sectors. Based on the information gathered, managers will be able to change processes to reduce costs.

Finally, real-time data-based management allows you to identify changes and failures at the exact moment they occur, and it is possible for the manager to act immediately.

Business information is one of the concerns of current managers because there is already the awareness that knowing is power and only with a concrete knowledge about the operations of the company and the market is that you can beat the competition.

Download our e-book about business monitoring and meeting objectives and learn how real-time data management can help your business grow!

Dicas de Gestão

The Best Tips to Announce Your Business

Find the best options to communicate your business

It is no longer a secret that in order to succeed with your business it is necessary to invest in communication and in ways of dissemination. In a time when digital channels multiply and traditional forms of communication seem to be slowly disappearing, it becomes difficult to decide which forms of advertising we should bet on. In this article we will introduce you to the best tips to advertise your business!

Create a strong online presence

Nowadays if a business doesn’t exist online it doesn’t exist! Having a good website is key to being able to attract your target audience. People are not currently looking for information in phone books: they search in Google. If you don’t appear when people are searching for your business, it is most likely to lose a customer to the competition. It is also very important to be present in the social media that your target prefers. Do market research and realize in which digital platforms your target consumer spends the most time. Then create relevant and interesting content and create interaction with your followers. Another advantage of using social media is the ability to create paid campaigns, where you can segment the audience that you want to target. Digital campaigns can be measured in real time, which is an advantage for marketers as they can quickly adapt an unsuccessful strategy and avoid unnecessary spending of money.

E-mail marketing

The e-mail is still viewed with some mistrust by modern communications professionals. However, when email marketing is used correctly you can retain many customers and lead potential customers to buy. E-mail marketing campaigns should not focus on selling the product, but rather on the relationship with the customer, so that he feels important to the brand. Sending articles related to your business area and exclusive discount coupons are good ideas for email marketing campaigns.

Presence in fairs and events

Who is seen is remembered and despite the success of the communication in the digital media it is essential not to forget that marking presence in events “offline” is also very important. Choose the most important fairs and events in your industry to be present. Distributing flyers and giveaways by potential customers is still a strategy that works out very well. These events usually have very high participation values, so you should analyze all the possibilities very well and choose the ones that can bring you a higher return.

Produce videos

If your product is visual or if you have a service that requires an explanation to be used by your customers, a video is a very good option. Communication through videos has gained a great attention in recent months. Putting short videos on Instagram is essential to building a closer relationship with your customers. For more complex and longer videos, YouTube is the best option.

Analyze and measure results

This is the last tip and it is the most important of them. There’s no point in launching campaigns and creating content if you don’t then analyze the results of your actions. It is only through frequent analysis that you can understand whether your efforts are having the desired return. If they are, you can continue with the same strategy. If you are not achieving the expected results you should think about a new strategy. Only in this way can your business evolve.

Dicas de Gestão

Get to know 4 tools that facilitate business mobility

Use the best applications to facilitate business mobility

Technological evolution has made business mobility an increasingly present reality in the business world. The possibility of responding to urgent situations at a distance, brought greater agility and efficiency to the companies and allowed to reduce operating costs. There are applications that facilitate business mobility and in this article we present you the 4 most important!

Microsoft Office 365

Office 365 is a solution in the Cloud that offers features for creating Excel documents, texts and presentations. All these documents are essential to perform the administrative and communication tasks of any business. With Office 365 you can create and edit documents anywhere, giving business mobility. The access to this tool is by user account and there is no need to install the program on all devices that the company uses.

Videoconferences

Videoconferencing tools were the first tools to enable enterprise mobility. Nowadays, they are advancing on a large scale for mobile platforms, which significantly increases the scope of mobility. Programs that were only initially designed to be used on fixed devices have won a mobile version. Nowadays, we can already use Skype and Hangouts on mobile devices, which allows us to have meetings anytime, anywhere in the world.

Corporate Email in the Cloud

Changing the corporate email system to a cloud-based solution is very important to increase business mobility. These solutions facilitate communication between the various departments of the company, because the information becomes accessible even when you are using tablets and smartphones. Using email on mobile devices allows for a faster and more efficient response, which contributes to greater management efficiency.

Multipeers

Analyzing data in real time is an increasingly necessary reality in the business world. Managers often complain that they don’t have current and reliable information about which they can make conscious decisions. Multipeers is a business monitoring system that allows you to analyze everything that happens in the company in real time. Multipeers will search data from all of the company’s sources of information and present it in a graphically clean and intuitive way, making it easy to make decisions. It also has the advantage of allowing you to set business alerts: whenever a situation that requires your attention happens, Multipeers will send you an email or an SMS to notify you.

Dicas de Gestão

7 Tips to Improve Customer Relationship

With digital evolution, communication with the customer is easier, given the multitude of ways to reach it. However, if communication is easier for us, so is it for our competitors, so the battle for the attention of the target audience is greater than ever. There are important tips you can follow to improve your relationship with the Customer and in this article we’ll introduce you to the 7 best tricks!

Meet deadlines

To satisfy the customer in the immediate, many companies make the mistake of setting deadlines too short to solve complex issues. It is tempting to show our customers that we are fast and efficient, but if we cannot meet the deadlines we are going to get an image of lack of professionalism. Therefore, it is essential to be conscious when defining a deadline because we have to take into account all the limitations of time and resource that may exist.

Focus on meeting customer needs

The relationship with the customer doesn’t expire when customer buys. It is increasingly essential to keep track of the level of consumer satisfaction through satisfaction surveys.

Update information in real time

Whenever you receive new data about a customer or potential buyer, you need to update your CRM right away. Don’t leave this task for later because you run the risk of forgetting and losing important information for the realization of a sale. Running your information systems in real time and analyzing all changes with a business monitoring system such as Multipeers allows you to make more conscious decisions and close deals faster.

Establish emotional relationships

According to a study published by Harvard Business Review Brazil, turning satisfied customers into people emotionally connected with the company is far more advantageous than making dissatisfied customers happy. A client emotionally attached to a brand spends twice as much and is worth 52% more than a satisfied customer. A good trick to connect emotionally with customers is to create a kind of VIP club, where you offer special promotions and exclusive offers.

Have a good presence on social media

People no longer go to the Internet today: they live online. Therefore, it is essential that a brand is aware of the social media most frequented by its target and that defines a strategy of action in these platforms to ensure close contact with the customer. If you use a Facebook page, offer interesting content and be always available to respond quickly to your followers’ questions. Don’t just talk about yourself; you should share content about your area, to attract the attention of your followers.

Be human and not mechanical

Consumers feel more confident with companies that treat them with education and transparency and feel no empathy with companies that use a standard, quasi-robotic service. Talking to the client empathically.

Be objective

Customers hate when they feel like companies are fooling them with beautiful words. You must always be objective and go straight to the problem that the customer wants to solve. Don’t be afraid to say “no” or to make a mistake. You must always offer solutions to the customer in order to minimize the negative effects that a purchase had.

Internet e Marketing

Find How Internet of Things Will Influence Your Business

Internet of Things Will Influence Your Business

The Internet of Things describes a scenario in which various objects used in everyday life are connected to the Internet. Nowadays, more and more objects are connected to the Web. At the beginning of this digital age, it was only possible to connect smartphones and tablets, and yet, in recent years we have witnessed a revolution in this area and it is now possible to connect game consoles, Televisions and surveillance cameras to the network. The Internet of Things have a vision that goes even further beyond this and will greatly affect business. Today we are going to talk about the main impacts of the Internet of Things in business!

Smart service

The Internet of Things can greatly facilitate customer service. Nowadays, thanks to this technology, it is already possible to be warned that an item inside a refrigerator is near the end of the shelf life. This is a huge advantage for companies that sell frozen products, such as hypermarkets.

Real-time Marketing

With the Internet of Things it is possible to collect real and updated data on consumers in real time, anticipating their needs and creating strategies and campaigns that satisfy them. Real-time data collection is far more effective than thorough market research and changes the way we work in the business world, transforming companies into proactive rather than purely reactive organisms.

Equipment maintenance

The Internet of Things can be used to convey information about the wear and tear of a company’s equipment, thus helping with maintenance issues. It is also possible to recognize failures at the beginning of production processes, which allows the problem to be repaired immediately, preventing more serious complications in the future and avoiding losses of profit.

Logistics

The connection of logistics equipment with the Internet of Things helps companies to increase their efficiency in customer service, and it is also possible to deliver faster and increase customer satisfaction. The whole business can be monitored in real time and all information is connected to each other.

Application in Data Center

In industries, the Internet of Things proves to be very useful as it is possible to measure temperature and humidity levels. The sensors are integrated with network and system monitoring tools and, if stipulated values ​​are exceeded, alerts are generated to take corrective actions.

Internet of Things will grow a lot in the next few years. A Gartner study estimates that there will be 8.4 billion devices connected by the end of 2017. Companies should take full advantage of the technologies, applying them for efficiency and customer satisfaction.

Dicas de Gestão

7 applications that all entrepreneurs should know

Applications that will make life easier for entrepreneurs

To undertake is the word of the decade. It is increasingly common for practitioners to opt for remote work or even to seek the freedom to start their own business. With so many tools available, this is a goal that has become more achievable and today it is possible to think about growing in the market and leverage its results, with the help of technology, which allows the entrepreneur to go beyond without wearing too much. And in today’s article, we will introduce the 7 applications that every entrepreneur needs to know. Check it!

1- Dropbox

First of the list is Dropbox, which is a very interesting application for the backup and file sharing service. His proposal is quite interesting, although it doesn’t replace a more complete management platform, for example. But, sharing is very secure and its use in tablets and cell phones is very simplified and doesn’t weigh in the memory of the device. It is available for Android, iOS and also Windows Phone. You can try its free version.

2 – Evernote

Evernote is very nice to have installed on your phone, because it is like a digital paper pad, with the advantage of being able to insert notes in both text, images and even audios. In the midst of day-to-day running, it is a very viable solution because it opens quickly, doesn’t weigh in the handset’s memory and produces notes that can be shared with other users. It’s available for Android and iOS for now. The most basic plan is free, but there is also the plus version that gets paid.

3 – Expensify

Expensify is an application that allows you to import expenses from your bank account or even enter them manually. It is great for dealing with finances in a simpler way and use for more personal expenses. For small business owners it may be a simpler solution to have a financial control when you are on the street, for example, and avoid spending the money that is intended for the company. The application has several great options for sending expenses, even photos of invoices. It is available for Android, iOS and also for Blackberry. It has the free version and a paid version.

4 – Qipu

Want to remember to pay the tax and other fees of your microenterprise? Qipu helps in this direction, in a very interactive way, reminding you of the small obligations you have to fulfill. It will send notifications and alerts and it will be impossible to forget them. Available for Android, iOS and Windows Phone, Qipu is a great application to have on your phone, since it doesn’t take up much space and is very simple to learn its features.

5- Any.do

Any.do is a very interesting application for microentrepreneurs. With it you can manage your most important tasks, set your goals and your main professional goals. It’s a way to motivate yourself and never forget what your path is. In addition, these goals can be shared, which will give you extra energy to fulfill them. Available for Android and iOS. There is the free and paid version that can be purchased with monthly or quarterly plans, according to your needs.

6- ManagementClick

In addition to all these applications, it is important to have in your company the application of ManagementClick which is commercial management software, which optimizes your business tasks and unites the sectors in one place. Remember that technology is there to help you and bring more comfort and productivity and using it with intelligence is fundamental.

7 – Canva

Canva is a free graphic design software, easy to use and completely online (no download required). Created less than 5 years ago and with 11.4 million users in 179 countries, this tool has been a real success among marketers. 8 designs are created every second with the Canva.

The management system for small businesses offers inventory control, financial control, sales control, issuing electronic invoices among several indispensable features for anyone who wants to control a company with a click.

Know the importance of analyzing data in real time. Download our free e-book and manage your business at the speed of information!

 

 

Soluções de Gestão

Real-time information for the success of events

When organizing an event, it is crucial that all participants have a good experience before, during and after. Organizing an event involves many tasks that can cause errors, such as manual entry to the event, payments, collection of participation kits, among other things. Using a system to analyze and manage the entire event in real time ensures complete control of the information and allows the organizers to act in a timely and assertive manner. In this article we will talk about the main advantages of real-time information in the area of ​​event organization!

Improves capacity management

If you don’t use a real-time information system you will have a great difficulty to know if the event is close to its limit. With a business monitoring system, it is easier to control access to the event and to monitor the evolution of the capacity of the enclosure anytime and anywhere. This information also allows to launch marketing actions, in case of the event has still few subscriptions. You can launch a marketing campaign to boost your ticket sales and increase your subscriptions.

Setting the audience profile for the event

With a real-time information system, you can easily follow all the registrations and no longer need to look for lost subscriptions in emails or in different forms. In this way you will be able to trace, at any time, the public profile of your event and monitor its evolution. This is very important to define the actions to take during the event, as these should vary according to the profile that we have available.

Better validation of registrations

It is very important that the participants of an event have a good experience from the first moment and, like everything else, the first impression is very important. The first contact of a participant of an event with the event is done through the application form, so it is essential that it has a professional look. After registering, it is very important to send a confirmation email. This process must be automated to avoid errors and also not to overload the collaborators. With the use of a real-time analysis tool, it is easy to understand the times when there are more registrations and through this data launch marketing actions that further enhance the number of subscribers.

Increases control of accreditation and delivery of kits

With a real-time information system, you will be able to know, every minute, how many subscribers have already done the credentialing and how many kits have already been delivered. This will ensure that duplicate kits are not delivered and that previously unregistered people enter the event.

 

Get to know Multipeers and be aware of all the benefits this type of tool brings to your business!

Dicas de Gestão

7 Management tools that all business owners should use

In busy day-to-day business, it is not always easy to manage all projects and tasks. Fortunately, there are applications and management tools that simplify life if they are well used. In this article we present you 7 applications and management tools that all entrepreneurs should use!

Dropbox

Dropbox is a service for storing and sharing files. Its concept is based on Cloud Computing and through this service (free to a space limit), you can create a virtual folder on your computer that will be stored in the cloud and share it easily with anyone you want. You can modify and work on the folder as if it were a normal folder and all the files are protected even if something happens with the computer.

PDCA Cycle

The PDCA cycle is a fundamental management tool for your company because it follows 4 indispensable steps for its good operation and efficiency. The acronym PDCA means to plan, do, check, act). Applying this technique to all tasks and departments of a company ensures the optimization of resources and the constant improvement of individual and collective performance.

Analysis of KPIs

A KPI – key performance indicator – is a value that demonstrates if the company is achieving its main objectives. The company can and should have well-defined KPIs. In the same way, each department and employee must know their KPIs so that they can work towards their goals and help the company to grow. “If we don’t know where we are going any way is good”: in this way, it is indispensable that each employee knows his role in the company so that he can guide his daily work in order to reach all his objectives.

MindMeister

MindMeister is an online mind map that lets you add ideas to a layout so that all your thoughts related to a particular project are organized on the screen so you can make decisions more easily. It is a practical and quick way to organize information.

ERP

Enterprise resource planning (ERP) is the management software that manages the entire enterprise and is the most basic tool a business should have. ERP controls all of your company processes and is a very important tool to manage and decide with confidence.

Google Analytics

Google Analytics lets you review the status of your website. In today’s world, where we all live online, the website performance level is an essential indicator for measuring business success. This tool is free and easy to use and allows you to know the number of visits, origin of visits, most viewed pages, among many other indicators that will allow you to improve your website.

Real-time data analysis

The business world is increasingly accelerated and it is essential that a manager knows, at every moment, what is going on in his company. Analyzing reports with a few days means having a reactive action to the events, which can cause damages to the company. Thus, real-time data analysis is increasingly essential in the business world. Multipeers is a BAM system that allows you to analyze the business to the minute, through a platform where all the information of the company, from the diverse sources of data is found. This allows faster and highly effective decision making.

 

Learn about the advantages of the BAM system and find how these tools can help your business!