Tag: tempo real

Definição de métricas de negócio

Learn about key metrics to measure your performance on social media

It is no longer a novelty that social media play an increasingly important role in the business world. The current consumer “lives online” and it is very important that your brand/company be present in social networks where your target presence. To ensure the success of your presence on social media, it is not enough to create content and publish it frequently: you must continually evaluate the success of your actions. In this article we’ll introduce you to the key metrics to evaluate your performance on social networks!

Number of followers/likes

This is the most basic metric for any social media, is very important because it shows us the growth of a page over time and the audience we have available. However, this is a metric that alone does not have great relevance, because if there is no interaction with the followers, in concrete terms nothing is gained. A large number of followers is still important to create a credible image for anyone who visits the profile for the first time. A company that has thousands of Facebook followers will surely make a better impression than one that has few followers.

Publications Reach

The reach of the publications is nothing more than the number of people that see your posts. On Facebook, for example, this range is getting smaller, due to the new algorithm. At this point it is important to distinguish between organic reach and paid reach. Organic reach is the reach you get for free, only through publication and eventual interaction with it on the part of followers. Already the reach paid is the reach achieved through sponsored publications and after defining the intended target reaches a large number of users.

Engagement

Having a high audience is not very significant if you look at the metric in isolation. More important than the number of followers is the interaction these followers have with your brand/company. Measuring engagement (number of reactions to publication, comments, sharing) is crucial to being able to keep track of the effectiveness of your content. In all social media this engagement is very important.

Conversions

Conversion is one of the most important aspects of all the actions we take on social meia. No company creates content for Facebook, Instagram or Linkedin just by creating: the goal is always to achieve a conversion, be it the download of an e-book, a visit to the website and even the sale. Evaluating the number of conversions per week on social media allows us to perceive the performance and effectiveness of our publications as well as to define a new strategy if necessary.

Multipeers is a business monitoring system that allows you to analyze your business at any time, including its performance on social meia. Keeping track of what happens to your brand every second is essential so you can make assertive and timely decisions.

Dicas de Gestão

Find the benefits of doing the integrated management of your company

Managing a business is not easy. There are many influencing variables and without good control over all of them it is difficult to find good solutions. And having control of everything that goes on inside your company has already been extremely impractical. Nowadays, there are good solutions that allow this type of analysis and thus guarantee that you can make the best decisions according to your needs for your day-to-day life. The best solution is to make an integrated management of your company, interconnecting the most varied information routinely and ensuring agility when making decisions and follow up. Although it may seem complex, an ERP may be all you ever needed.

What is an ERP (Integrated Management System)?

An online ERP system is nothing more than a software that is responsible for organizing many different activities of a company, facilitating access and monitoring by every manager anywhere and in real time. And this type of software is not only limited to the process of receiving the data, but also presents analyzes and reports of great importance for a manager of any type of company. It is, without doubt, an essential tool for organizational control and analysis. It is possible to carry out customer registration, financial control, stock control, electronic invoices issuing among other functionalities.

The benefits of doing the integrated management of your company

There are several reasons for you to seriously consider using an integrated management system to increase the efficiency of your business. More than a simple system, this tool is a great revolution in information management. And all this begins in the sense of centralizing everything in one place. The most common is to find companies that present different programs for each activity. That is, software for logistical control, another program for accounts payable, a third for control of human resources area and so on.The problem with this type of operation is precisely the difficulty in obtaining  analyzes and reports since everything that is registered is spread in different programs. With this unification is obligatorily done by a person – which not only makes the process slower, but also increases the possibility of errors. An ERP eliminates this problem.

The company in your hands

This centralization of information is especially important for the manager who identifies problems in the organizational routine. It is common to find cases where errors occur due to errors in the information control model (often performed in manual spreadsheets). This is the case, for example, of payments. How many companies do not lose money simply because of a lack of organization or because they don’t realize that they will not have enough resources to pay them off? With an ERP everything becomes easier since control of everything will be in the palm of your hand.
For the manager the best is the real-time monitoring of everything that is released in the system (and in this case you can connect your ERP with Multipeers). So when you know that something needs to be paid in a day and you don’t find the launch, you can already charge the industry responsible and mitigating any mistakes that may happen. And it is not only internally that an integrated management system guarantees good results, but also on sales. This is because the control is also done in real time, including customer registration – allowing monitoring not only of results, but also of loyalty and satisfaction. The system also allows all sales processes to be done in a simplified way – from the initial budget, through the relationship and in charge of issuing the invoice.

Enjoy the gains of making your company’s integrated management

Anyway, there are numerous reasons to use an ERP in your company. Control, processes, information management … All this comes in a way that facilitates the life of managers independent of their field of activity. It’s not just software: it’s a complete evolution of your company.
If you want to know more about how a business management software works and how it can increase the results and productivity of your company, talk to us!

 

An article by: https://gestaoclick.com.br/

Tecnologia e Gestão

BAM: find the key benefits of business activity monitoring

According to Gartner, BAM – the acronym for business activity monitoring – is the set of processes and technologies that aim to improve the analysis of the state of the business based on real-time information. BAM is used to increase the effectiveness of the business and to obtain all the data to make the best decisions. In this article, we present you the main advantages of using a monitoring system for your business!

Real-time information

Business life happens now, every moment, and it is essential that you know what is going on with your business. Decisions based on a few days’ reporting are always reactive and risk being overtaken by faster competition to act. Knowing everything that goes on in real time with your business is essential so that you can make timely decisions and have a proactive stance in the market.

Central management

BAM software allows a solid administration platform capable of collecting data from a wide variety of sources. So you can get all the information you need to decide in a convenient way in one place. With a BAM tool you can say goodbye to reports dispersed all over the places because you will find all the information about the company in one place.

Eliminates manual processes

Manual processes are more susceptible to errors than automated ones. By using a BAM tool such as Multipeers, you can free employees for other tasks and you can automate more repetitive and annoying tasks. This ensures that there is no need to constantly update data and consult reports. Everything is previously defined by itself and nothing will fail. The more automated steps, the more time you will have to focus on other important things to improve the business.

No need for clicks

BAM tools update permanently and automatically, so there is no need for user intervention. Instead of being the user looking for the information, it is the information that, in an autonomous way, finds the user.

Facilitates decision making

BAM tools make decision making more effective because they prevent errors from occurring since they eliminate the need to collect data from many platforms. As they have a simple and interactive interface, all information is presented in a practical and interactive way, providing all the information in one place, giving the manager all the data he needs to make the right decisions.

 

Analyzing data in real time is increasingly a reality in companies around the world. Business is happening at a very fast pace and it is essential that you know what is happening in your company to make the most appropriate decisions for your business. Multipeers is a growing need in today’s business world. Download our ebook at this link and get to know everything you need to know about BAM!

Internet e Marketing

4 Myths about information management

Myths about information management

Managing information and data in companies is one of the main concerns of managers and is a topic that has been in vogue in last months. Threats to information security appear more and more in more and more varied forms and it is difficult to manage all the data of the companies in a safe and effective way. In this article, we will demystify 4 generalized ideas about information management that will help you better manage your company’s data!

Myth: data security can no longer be guaranteed

Computer attacks are increasing and there is increasing variety in attack forms. However, it is possible to reformulate information security strategies and change some routines: checking your antivirus regularly, changing passwords frequently and choosing good Cloud services are some tips to ensure greater security of internal information.

Myth: we cannot prevent, just react

The most frequent threat today is called ransonware. In this attack, hackers steal data and request redemption in BitCoins to return them to the company. This attack occurs by sending an email to a company employee who opens it without realizing it is a threat. A malware download is automatically downloaded to the computer. This shows us that investing in employee training is essential. Awareness-raising campaigns on the importance of information security is a form of prevention.

Myth: upgrade the systems ensures the protection

In fact, a system upgrade can pose an even greater threat to data security. It is essential that companies test the upgrades in their own environments before starting to effectively update the system. This way you can detect threats and eliminate vulnerabilities of the update.

Myth: Information management only concerns IT managers

In an organization it is essential that all employees are committed to the issue of safety. That is why the awareness campaigns for this topic are so important. The responsibility of protecting the confidential business data is of everyone who works there. In addition, the more information that managers gather, the more confidence they will have when making decisions. Big Data and real-time data analysis are two growing trends that are changing the way we manage business information.

Protecting your company’s information is critical so you can ensure that no confidential information is passed abroad. Prevention and training of employees together is the key to ensuring that data is protected and secure. Products such as Datapeers are increasingly needed in today’s business environment as they enable the protection of information and ensure compliance with the new data protection regulations, which will enter into force in May 2018 in the European Union.

Tecnologia e Gestão

5 Advantages of digital transformation for your business

Find how digital transformation can help your business

Digital transformation is revolutionizing the business world and goes far beyond of eliminating paper in companies. This is a technology-enhanced process that should fit into the company’s strategy. Digital transformation is a complex and time-consuming process, but the advantages it brings to companies are vast. In this article, we will explore the top 5 advantages of digital transformation for your business!

Increases efficiency and productivity

Entering data manually, lack of inter-departmental communication, and delayed processes limits final production. These aspects are conditional for efficiency and can be eliminated with the use of appropriate technologies. Replacing manual processes with automated workflows ensures complete control over business activities. Adopting tools such as Multipeers that allow you to analyze business data in real time will eliminate delays in the reports and productivity will be greater.

Increases competitiveness

Digital transformation makes processes more fluid and managing all departments of the company becomes an easier and more intuitive task. The definition, implementation and improvement of business processes for a more practical and facilitative approach is the goal of adopting new technologies in business. With a more organized and fluid structure, the company will gain a competitive position compared to its direct competitors.

Improves customer satisfaction

Technology enables customers to become closer to brands and establish a stronger loyalty relationship. With the use of social networks, nowadays it is possible to make a presence in the daily life of potential clients through sharing on social media and special offers. Companies are also adopting the sending of special offers by SMS and e-mail, which makes the customer feel special. On the other hand, e-commerce also makes the customer more satisfied. Anytime and anywhere, we can easily purchase products, so adopting online stores is an essential strategy for anyone who wants to win in today’s competitive and digital world.

Opportunity to innovate

When companies implement digital transformation in their business, they are able to include improvements in their processes, thus promoting innovation. They also have greater scope to innovate their products and services because the inclusion of new technologies allows them to include significant improvements in their offer.

Reduction of costs

The main concern of managers is always to find ways to reduce business costs. Digital transformation, particularly the use of cloud services, enables companies to significantly reduce their operating costs. Using this technology allows you to reduce or even eliminate your local IT infrastructure, decrease the volume of impressions and hold meetings via Skype, eliminating long travel expenses.

Technology has come to stay and if we know how to use it, we can make the most of its benefits. A company that doesn’t adapt to the digital world we live in, will see its success quite compromised!

Get to know Multipeers and implement a change in your company today!

Tecnologia e Gestão

Find what software can do for your business

Learn the advantages of business management software

The era of paper documents has come to an end and manual processes are less and less used in companies. Several software has become part of the day-to-day business of thousands of people in large, medium and small businesses. Business management and monitoring software allows you to automate processes and decrease the probability of mistakes. But do you really know what the right software can do for your company? In this article, we will introduce you to the main advantages that software has for your business.

Improve customer relationships

A CRM is a very important software for the management of the sales force. Through the adoption of software of this type, it is possible to measure results, evaluate actions and campaigns and have a closer and direct contact with the client.

Data integration

A correct integration of data between different departments is the basis of an organized and effective management. With financial software, the manager is able to gather all the company’s data in one place and control the access between employees. In this way, it is possible to make more conscious and effective decisions because there is a global and integrated view of all the data.

Real-time business indicators

Real-time business monitoring software, such as Multipeers, allows managers to have all company information available in real time on a single dashboard. They also allow the definition of business alerts that warn the user whenever a situation requires their attention. In this way, decision-making is always based on current and reliable information, which guarantees successful decisions!

Organization of financial information

With financial software it is possible to organize all the information related to the company accounts. Many companies end their activity shortly after opening and this is due to the difficulty in organizing the company accounts. Opting for a financial information management software from the beginning is the first step to a successful walk.

Constant Innovation

If the company opts for a SaaS system is guaranteed that it will have the software constantly updated. The company does not have to worry about these issues because it is the responsibility of the SaaS supplier. This type of solution also has the advantage of being completely adapted to the reality of the company, being able to respond in a timely manner to all your needs.

Reduction of costs

With the adoption of software, costs related to manual processes are reduced or even eliminated. In this way, productivity increases because accomplishing tasks and daily goals is easier.

The world is computerized and there is no escaping this new reality. Companies need to adapt to new management tools to become more competitive and win in today’s competitive marketplace!

Internet e Marketing

Generation C: Everything you need to know about new consumers

Get to know the C generation and learn how to capture their attention.

Generation C has the power of consumption these days. C is related to the word connected because that is how most of us live: connected to the Internet. New consumers live online and businesses that want to survive in today’s competitive marketplace must maintain a strong online presence. In this article we show you everything you need to know about this new type of consumer to achieve them and gain loyalty!

Consumer has the control

New consumers, because of the multiplicity of available means, like to control all processes. With a simple Google search they can access thousands of results and they like to feel that they have the power to choose which product or service they will buy. They are very selective and demanding and like to compare prices and read reviews written by other consumers. You can say that they are very influenced by what they see in the online world.

Love for social networks

These new consumers like to belong to a community and they share their day-to-day on social media. They often share opinions about a particular product or service and that product or service gains a wide reach from the network of the person who shared. New consumers also like to be part of online communities because they feel they belong to something.

They like original content

Generation C has easy access to content and likes to follow pages on the Internet that create relevant and original content. They are creative consumers because of the stimulations they are subjected every day and when they find interesting content they like to share it with their network. Companies that want to capture the attention of these consumers should invest in creative, original and differentiating promotional materials.

They don’t like television or radio

New consumers are far more adept of computers and mobile phones than television or radio. It will be useless to try to catch their attention through these last two means. Even when they are watching TV or listening to the radio, most of the time they are still “stuck” to a mobile phone or tablet, and their attention is completely dispersed.

Following fashions

All generations followed fashions but Generation C is at a completely superior level. If one product (for example a movie or book) is in fashion so all the consumers of this new generation want to buy it. There is consequently a mass consumption driven by social media and online commentaries.

The new generation of consumers makes the market even faster and the changes happen at an impressive pace. So being aware of all the changes is critical to being able to survive and make the difference in the market. Software that lets you keep track of all your company information in real time helps managers make the right decisions for the business.

Dicas de Gestão

5 Infallible Tips to Increase Productivity

Improve your productivity with our tips

All professionals want to do their work within the established deadlines, without compromising the quality of the final result. Throughout a day’s work, the tasks are immense and sometimes it’s difficult to make a good time management, which compromises daily productivity. We present you with 5 sure-fire tips to increase your productivity without harm the quality of your work!

Balance between working time and rest time

When we have a lot to do, we tend to opt to work longer hours. But actually working more hours doesn’t mean working better. If we are tired, our income will be very low and then the quality of the work will be totally compromised. It’s advised that for each hour of work, take a rest period of ten minutes. In your daily work plan, include time for breaks. With these short breaks, you will feel more energetic and have a greater intellectual capacity to face all the challenges!

Dedicate yourself to one task at a time

It’s good to be able to do several things simultaneously and today multitasking is a very appreciated competence in companies. However, to increase your productivity you should focus on one task at a time. If you decide to do several things at the same time you will reach the end of the day without having finished any of them. Set a priority task for each day and devote all your attention to getting it done.

Don’t be too perfectionist

In all the tasks you perform you should always strive to do your best. However, the pursuit for perfection can become an obsession and hamper your productivity. Don’t be too picky to set unreachable goals that will only make you feel frustrated when you realize that you cannot achieve them. Set rigid deadlines to complete a task and don’t constantly look for defects that will delay the delivery of the work.

Be proactive

“Don’t leave for tomorrow what you can do today”: it’s an old saying that is really right. If you have time to solve a situation today, why are you going to solve it tomorrow? In the world of work, unforeseen events occur and urgent situations appear frequently. So if you have time to do a task today, don’t pass it on to tomorrow. Surely tomorrow something important will come up to do and you will run out of time to sort it all out. Don’t procrastinate in the freest hours: go ahead and see your productivity increase!

Use a management software

We need information to work and it isn’t always easy to access all the data we need. Adopting business monitoring software such as Multipeers helps to reduce the time it takes to find information in a drastic way, which frees you up for other tasks. This software allows you to analyze the business in real time, through an intuitive and simple dashboard, where you will find all the information from the most diverse data sources that you need to perform your tasks. Multipeers also allows the definition of business alerts that warn you whenever a situation requires your intervention, allowing you to act immediately.

Tecnologia e Gestão

Technology and business management: main changes

Get to know the main changes that technology has brought to the management

The technology is here to stay and its evolution is getting faster and faster. Companies need to adapt to change so they will easily be outdone by competition. In today’s business world, day-to-day routine is dominated by machines, which in most cases represents higher levels of productivity and lower costs. In this article we will present you the key changes that technology has brought to business management.

Reduction of time spent dealing with administrative issues

Administrative issues consume a great deal of time in companies but they are strictly necessary for the proper functioning of organizations. However, thanks to management software and process automation, today it’s easier to manage the administrative part of a company, automating processes and freeing up human resources for other tasks.

Better time management in the commercial area

One of the most recurring complaints of commercials is the lack of time. Trips to a meeting are often time consuming and this causes a waste of time without a real production. Due to the technology, it’s possible to make a meeting via Skype and videoconference, which eliminates the time spent on travel. Meeting in person is essential, but in a first phase the face-to-face meeting can be replaced by a “remote” meeting. CRM systems also allow professionals in the commercial area to have a more organized day-to-day life, which is an indispensable tool for their work.

Growth of digital marketing

The current consumer lives online. If before we only surfed the Internet through computers, nowadays, due to the growing of the use of mobile devices, we can “live online”. Thus, companies have increasingly bet on digital marketing, investing in appealing and responsive websites and communicating products and services through social networks. Digital marketing brings very positive results to companies because it’s easier to target the audience we want to reach as well as create a stronger relationship with the customer.

Deeper study of competition

Nowadays it’s very easy to know what our competition is doing. The market is no longer static or closed and companies are aware that with the great use of Internet they can no longer live without communication. Nowadays, through websites, blogs, social networks and newsletters, we can always be aware of what our main competitors are doing.

Business monitoring and follow-up

Thanks to business monitoring systems such as Multipeers it’s possible to analyze the status of the business at any moment. In this way, decisions are based on up-to-date information, which makes them more aware and effective. Analyzing the business in real time through appropriate performance indicators has changed the whole way of running a business. Nowadays, it isn’t necessary to access reports that are difficult to read and analyze, because all information about the company can be available on the desktop and on mobile devices.

Soluções de Gestão

Real-time telemetry and information systems for a more efficient management

Know the relationship between telemetry systems and real-time information

Telemetry systems allow remote monitoring of the state of various equipments. It’s a wireless transmission and data reception technology widely used in the fleet area that sends important information directly from the vehicle in real time. When telemetry systems are combined with real-time monitoring systems to analyze the overall state of the fleet and the business, the benefits are immense.

Greater security

Through software such Multipeers4Fleets, it’s possible to monitor in real time the driving style of the drivers. If the driver is leaving the predefined route, for example, an alert is issued that warns the managers immediately, who can find out what is happening at the moment. The same happens when the driver is driving too fast. Managers can be warned in real time about the situation and they can act on the moment.

Cost Reduction

Reducing operational costs is one of the main goals of most managers. Through real-time monitoring it’s possible to alert drivers about the incorrect aspects of their driving style by investing in training tailored to the specific needs of each driver. In this way, monitoring the business in real time allows reduces unnecessary costs.

Real-time tracking

Having all the information available in real time on your desktop is a way of being able to apply preventive actions immediately, reducing the probability of having more serious problems in the future. If you cross-reference a driver’s geographic positioning data with the driving time, you can alert the driver about the need to end the shift, thus reducing overtime provided by that driver.

Interconnection of departments

Using a real-time business monitoring solution allows integration with other systems within the organization, complementing the solution with useful metrics to other departments. It’s easier to convey information throughout the organization, so that all employees are up to date on the real state of the company. On the other hand, Multipeers4Fleets allows you to define the indicators that each employee receives in his daily life, so that he only receives the necessary information for the execution of his work.

More effective global management

Multipeers4Fleets offers quick reading reports, providing a broad view of the state of the vehicles, the fleet and the business as a whole. Through a simple and intuitive interface, it’s possible to analyze at each moment the state of the business to improve, in the immediate, possible deviations in the fleet. It’s possible to obtain indicators with kms analysis, consumption, driving hours and non-compliance with norms and objectives. The combination of telemetry systems with real-time monitoring software allows you to cross-reference data from the most diverse systems to discover and solve problems and improve performance.